DON'T BE A GOOSE, WEAR MUSHMUSH! ICONIC, WARM, STYLISH, CANADIAN - AND ONE OF A KIND.
1. CHOOSE YOUR PARKA: STYLE, COLOUR WEIGHT
Decide which style you want: knee length, full-length or dressy parka, or a winter jacket. In what colour? And finally, how heavy do you want the wool? Arctic weight is the real duffel (boiled wool) they wear up North. City weight is lighter wool, easily good at -10 Celsius (or 15 degrees Fahrenheit) with a sweater underneath.
2. SELECT A SHELL: STYLE AND COLOUR
Simple. Do you want traditional, which is straight and form fitting, or Mother Hubbard, iconic Canadiana and fun? And in what colour? You can get the same colour as your parka, but if you order a different colour it gives the impression you have two different parkas!
3. DECIDE ON APPLIQUÉS:
Which appliqué do you want on your parka, and which on your outer shell? (The appliqués are shown in the Lookbook). You can have the same on both if you're in love with one, or choose two if want your parka and shell to look different. (Remember, Mother Hubbard shells don't have appliqués because they have the deep flounce.)
4. DO YOU WANT RICKRACK? (THE DECORATIVE RIBBON ON THE OUTER SHELL)
It's a matter of personal taste. Rickrack is very traditional to the Western Arctic and still very popular with many people -- especially when you add optional fur pom-poms. But skipping the rickrack gives a cleaner, more austere look. It just depends on your sensibility, If you're not sure, review the photos in the Lookbook and you'll see examples of both.
5. CHOOSE YOUR FUR:
All knee-length and full-length mushmush parkas include fur at the hood and cuffs. What colour do you want? Arctic fox is white, shorter and fine - a touch of princess. Silver fox is black, white and silver mixed, and it's usually bushy and longer. Black fox is thick, shorter, and uniform in colour. And do you want any extra fur? You have the option of ordering it around the bottom of your parka, fur pom-poms, and fur on the cuffs of a winter jacket.
6. NOW YOU MEASURE:
Have a friend help measure you, as shown on the chart above and also explained to the right. Once that's done, and all your choices have been made, fill out the order form BELOW. When you hit the " send" button and it automatically comes to us.
7. THE FINAL CHECK. When we get your order, we'll review it to make sure everything seems right and and call you to make sure you have no last-minute questions. Once you're comfortable it's all in order, we email you an invoice. You have the option of using your credit card, PayPal, or e-transfering the money through interac.
Now the easy part. We hand it over to the experts.
Your custom-made mushmush parka will be given a number, or "passport," and sent to the Ladies up North. It will be assigned to a single seamstress who will make a pattern, cut and sew a parka and outer shell, make the appliqués, and sew on the fur in her own home. That process usually takes about three weeks.
Once it's finished it will be shipped to you from Yellowknife. Canada Post normally takes about 10 business days to deliver in North America.
A note of caution. Canada Post parcel delivery can get jammed up a few weeks before the Christmas holidays, which slows things down. So if you want to buy one as a holiday gift, we can't recommend strongly enough that you order early.
The interactive order form is below. If you have any questions, please check our FAQ page and if the answer's not there you can email us at email@example.com and we'll get back to you. We're here to help.
BUST: Measure under the arms around your chest at the largest part.
HIPS: Measure the fullest part of your seat while standing.
BACK: In a jacket, measure the widest part between the shoulder seams.
PARKA LENGTH: Measure from the base of your neck at the back, down to where you want the hem.
SLEEVES: Put on a jacket. With your arm straight, measure along the top from the shoulder seam to where you want the sleeve to end on your wrist or hand. Remember, the fur may add a quarter to a half inch.
*Please refer to the diagram above. If you're still not sure where to measure, or have other questions, please don't hesitate to contact us directly at firstname.lastname@example.org